Top 5 Beauty Retail Apps on iOS in Latin America Q3 2021

In the third quarter of 2021, the performance of the top beauty retail apps on iOS in Latin America showcased interesting trends in weekly downloads and active user engagement. Below, we delve into the specifics for each of the top five apps.

O Boticário experienced a notable fluctuation in weekly downloads, starting at approximately 9.9K at the end of June and peaking at around 13.9K in early August. The app maintained a steady active user base, starting from 68.8K and peaking at 78.2K in early August before stabilizing around 67K by the end of September.

Época Cosméticos: Loja Online showed a consistent increase in weekly downloads, beginning at 7.3K at the end of June and peaking at approximately 10K in mid-September. Active users followed a similar upward trend, starting at 29.6K and reaching a high of 33.4K by mid-September.

Beleza na Web - Cosméticos had a varying pattern in weekly downloads, with a peak of around 9.9K in early August before declining to about 3K by the end of September. Active users also saw a decline from 36.6K at the end of June to approximately 27.4K by the end of September.

Natura (Oficial) maintained a relatively stable download rate, starting at 5.9K and experiencing minor fluctuations throughout the quarter, ending at 4.7K. The app's active user base also remained steady, with numbers ranging from 37K at the end of June to about 35.4K by the end of September.

O Boticário Revendedor showed a consistent weekly download rate, hovering around 2.6K to 3.2K throughout the quarter. Active users saw a gradual increase, starting from 21.6K at the end of June and reaching approximately 23.8K by the end of September.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower's platform.